It's a swimbait. Everybody's got a swimbait. Ours is better. Try it. It works.
Swimbaits work because they mimic frantic fish motion and cause an instinctual reaction for predators to attack. The Madame Swimbait has an extra-large tail to create a large, pronounced vibration at a greater range of speeds than those of competitors. This allows for full action at all retrieval speeds and jigging/bouncing methods, as well as greater appeal to those hungrier trophies lurking deeper down. And each hand-painted lure looks like the real thing! These babies are heftier, meatier, and longer lasting than other skinny baits on the market!